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Clothing by Alter EgoAlterEgo is a clothing label that designs hip, edgy apparel using hand-woven fabrics and traditional embroideries, promoting the “Make in India” initiative.

We take immense pride in the rich history and culture of our country and hope to invoke the same pride in the youth of this country. We are dedicated to using only hand-woven fabrics, organic dyes and local crafts to manufacture our products.

We source the fabrics and supervise the printing at the grass roots level to ensure that we deliver absolutely natural, organic and chemical free products.

‘Alter Ego’ means ‘second self’. We truly believe that each citizen of this country is an Indian at heart, no matter where they are. Through our products, we hope to strike a chord with today’s generation and reconnect them with their roots.

We craft eclectic apparel that are the perfect blend of traditional and modern, to demonstrate the versatility of age-old Indian techniques and crafts. We aim to create products that will appeal to today’s global citizen, and help them eediscover their alter ego.

We select the artisans personally, by travelling to different parts of India, hence promising genuine products of superior quality only. We have tried to integrate our love for travel and gaining new experiences with our commitment to deliver the best quality products our country can create.

AlterEgo promotes the indigenous crafts of this country by using the age-old Indian techniques of weaving, organic block printing and embroidery native to different parts of our country.

We manufacture a wide range of apparel, such as tunics, dresses, stoles, kurtas and a variety of bottoms. We have tried to create the perfect combination of contemporary designs embellished with traditional crafts, hoping to deliver products that have a universal appeal.