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A year of firsts


In the midst of the celebrations of our first birthday, we can’t help but stop for a while and look back on the eventful year we’ve had since our inception last April. With each new avenue we forayed…

Spring/Summer’17: As fresh as the smell of freshly-cut grass


Our Spring/Summer Collection 2017 ushers in the new season with all things fresh and green! Right at the centre of our mood board for this season is the Pantone Shade of the Year – Greenery. Not just the…

The one with our story


‘Alter ego’ means ‘second self’. We truly believe that each citizen of this country is an Indian at heart, no matter where they are. Through our products, we hope to strike a chord with today’s generation and reconnect…